LUSTlab researches, generates hypotheses and makes unstable media stable again. According to LUSTlab, the future of digital media lies in the design of its use. Humanizing the unhuman, bringing the internet down to earth and finding the missing link between the digital and the physical. The outcomes vary from (strategic) visions to new communication tools, man-machine installations and physical products using digital content. read more

LUSTlab approaches design as the most ingenious, beautiful and consolatory science when trying to understand the human being - from our molecular origins to the immense possibilities of the future. It is the catalyst to activate all senses; that helps to comprehend the myriad of possibilities that we accelerate towards. Using accumulated knowledge we can ask questions directly at everything that we do not understand.

Set up in 2010 by design studio LUST, LUSTlab takes advantage of more than 15 years experience and an insatiable passion for developments in the communication- and information-revolution. Research takes place on the verge of society, where communication, science and technology are united with design, interaction and technique, often even without a clear goal. The innovative research projects and products are mostly self-initiated, but can subsequently be transformed to fit the right application.

Beaufort's Poetry

Beaufort's Poetry is a permanent installation at Forum in The Hague. Situated at the coast of The Netherlands, The Hague is a city famous for its ever present winds. A projection on the main wall of the building expresses the local wind speed and direction in real time through a generative poem. The poem consists of a translation of weather data into empirical measurements such as the movement of branches or the rustling of leaves. The color that the typography of the projection and the lighting in the building takes on corresponds to a specific wind direction, so that the entire atmosphere in the building changes subtly with the weather conditions outside. Lastly, a historic overview shows the change in color over the past second, minute, hour, day, and week. Beaufort's Poetry creates a relationship between the inside of the building and its surroundings, and the city as a whole.

Site-specific installation at Forum The Hague.


You control the control room. In Hyperlocator you get a sense of the city in one single space. Who is observing who? Every day a new hyperlocation is created, exploring a new space and unlocking its local palette. — Since LUSTlab is situated on the first floor of the GEMAK building, we were asked to contribute some of our work to their new exhibition Off Senses | Future Senses. Hyperlocator is the distillate of a very concentrated one week workshop in situ, a slice of our ongoing research into new media and new technologies.

From August 2014 to September 27 2014 at GEMAK, The Hague NL

Camera Postura

Film by definition is linear, the narrative unfolds itself over time. Camera Postura allows for a more non-linear way of experiencing movies, reacting dynamically to the body language of the viewer. Camera Postura attempts to match your body language to scenes in the movie with similar poses. These scenes are then augmented with additional information, such as actor names, locations, tweets and film reviews of the movie. Imagine searching for similar films scenes as Rocky's victory dance on top of the steps just by raising your arms. Each pose results in different matched scenes creating unique film posters at each more The installation is presented during the Netherlands Film Festival (24/9-3/10 2014) and allows the visitors to translate their gestures into scenes from 20 of the festival's most popular films — including the opening film Bloedlink — creating a unique poster at each pose.

While films tend to be linear, databases are more unpredictable. Unforeseen associations emerge as one navigates them, recalling the action of strolling across some archive with its associated lot of discoveries. Yet, databases precisely lack this embodied, ‘strolling' dimension. Each path within the database is amplified by cinematic expansions of color values and acoustic enhancements that trigger nothing but a fiction of mastery — fiction that obnubilates the actual experience of the archive.

With Camera Postura, the point therefore became to explore this cinematic quality of the database, while pushing film away from its linear self. By transforming the ‘filmbase' into a mirror that is responsive to the body as a whole, the experience of the films and the one of their selection are folded together. The database is reincarnated — becoming endowed with the archive and cinema's bodily dimension — while films are endued with the archive's collage-like structure — jumping across all scenes and shots alike. A posture initiates a search request, a movement a transition between two films and information then reveals itself insofar as it is given a body — the user's.

From September 24 2014 till October 3 2014 at Nederlands Film Festival, Utrecht

Binnen de Lijnen

The Schilderswijk district in The Hague brings together many people from various backgrounds and ethnicities, with each of them using public space in his or her own way. Unfortunately, these different appropriations remain implicit most of the time. Yet, with new digital media, we can make these patterns visible and use them to map the gathering points of the community. This heatmap precisely offers such a visual representation - one highlighting the spatial organization of Schilderswijk's social life.

Recording day: September 28, 2014
Chalk day: Oktober 1, 2014
In collaboration with The Mobile City. It is part of an ongoing research project called Public Space - Public Matter.
Thanks to: Playground Oranjeplein and Zebra Welzijn, The Hague

Type / Dynamics - Stedelijk Museum Amsterdam

The Dutch design studio LUST has created together with LUSTlab a new interactive installation for the exhibition 'Type/Dynamics' at the Stedelijk Museum in Amsterdam. 'Type/Dynamics' interacts with and comments on the work of graphic designer Jurriaan Schrofer (1926-1990) in an effort to revitalize recent design history. The installation visualizes information that continuously surrounds us and is always accessible. By searching for real-time locations currently in the news, like "Ground Zero", "Reichstag", or "Tiananmen square", the installation can locate the panorama images from Google Streetview, abstract them into grids and fill the grids with new information. As a visitor to the space, you are literally 'transported' to that location and surrounded by all the news associated with that specific location. Instead of a photographic representation, the place is represented purely typographically with a host of new items currently being talked about at that location. Nothing in the gallery space stands still; all information continuously more Jurriaan Schrofer's oeuvre consists primarily of printed matter that is designed manually. In the 1960s, however, he experimented with new techniques, offset printing for instance, as a means to achieve 'moving typography'. Throughout Schrofer's work, dynamics, or movement, is the common thread. Starting in the 1970s Schrofer, then a design researcher, explored patterns and structures inspired by the Op Art movement. He meticulously investigated strange perspectives, depth of field and typographic symbols. Although LUST and Schrofer are quite divergent, there are nevertheless some similarities. Typography is very important in the both of their work, especially the space where typography encompasses text and image simultaneously. Furthermore there is a similar use of small elements or modules that together form a bigger structure or pattern.

From November 8 2013 to March 4 2014 at Stedelijk Museum Amsterdam
More info on the website of LUST

White Hole Information Paradox

Nested at the heart of the town hall of Pau Pyrénées (France) LUSTlab presents White Hole Information Paradox – awareness of a building – part of a series of installations of its 'Internet of Spaces' project. A table with a lamp above is something we find in every house, almost every building. It is the universal place where people meet and share information. At the same time information is in transformation from paper to screen to ubiquitous, becoming more It can nest itself in any object, anywhere, at anytime, as long as we can underwrite the free right on availability of information and use this to rather create location profiles instead of using private user profiles. This means we have to redefine the intrinsic function of these objects (what do we do at a table), as well as how they interact with us while telling the stories we're asking for.

The WHIP is responding to this by aggregating over 1000 internet sources, analysing and interpreting the data on meaning, context and emotional value and visualizing it to the 'here', 'there' and 'everywhere' based on its location. Simultaneously it is able to scan its physical environment 360 degrees in 3D. Merging both information streams the over 50 screens of the table become a real time location related newspaper while the lamp notices us how our physical presence is affected by being both a satellite and a beacon.

A triptych of man, the physical environment and digital information, illuminating how the Internet of Spaces is fundamentally going to affect the way we experience spaces and the objects within.

Table by Gebroeders Bosma
Website: Le Bel Ordinaire - WHIP
Part of the Ouvrez l'Œil exhibition in Pau.
16 May – 1 June 2013

Res Sapiens II

From 3 May to 6 August 2012, the Centre Pompidou will present 'Multiversités créatives', an exhibition devoted to industrial forecasting and to new territories and creative tools. The exhibition leads visitors along a path of experimentation, research and groundbreaking works in the fields of architecture, design, new technologies and social innovation. LUSTlab in collaboration with Pieke Bergmans presents the second generation of the Res Sapiens more The Res Sapiens is a network of everyday objects, which use the internet as an endless source of energy. When working together they form a super-organism; revealing a possible awareness by mentally interpreting online data and their direct environment. The two lamps presented in Centre Pomidou are part of this network. They produce bodily responses, they shine, move and react, also to eachother. Using the continuous stream of micro-conversations on twitter, they enact the binaries of emotion and rationality. LAMP014 senses feelings in the vicinity of Paris while LAMP015 detects worldwide opinions about current significant wikipedia topics.

The Res Sapiens project merges the digital world with the physical. It connects them seamlessly and treats both entities equally. Not only does the project ask us questions, it also poses questions to itself. Res Sapiens investigates new forms of communication between man and machine and between machine and machine.

In collaboration with Pieke Bergmans
Part of the Multiversités Créatives exhibition at Centre Pompidou, Paris.
3 May – 6 August 2012

Kinect Application

Using the Microsoft Kinect, LUSTlab has developed custom software to allow the use of multiple sensors in one space, allowing complex user tracking. Having recently contributed to several LUST installations, this custom software was used to enhance the interactive experience. To further this research LUSTlab will document at Kinect Application, with intention is to release part of the software used in the coming more

The Kinect was primarily developed and marketed by Microsoft as a sensor for video games. However, artists and designers quickly realised the interactive capabilities it offered compared to existing hardware. The sensor captures both colour and depth data, allowing the distance between each image pixel and the sensor to be calculated. The addition of depth data greatly improves the reliability of user tracking.

The Kinect (or similar RGB-Depth sensors), in combination with software such as OpenNI and NITE, allows developers to determine not only the position of the user in space but also the user's pose at interactive speeds. Knowing the user's pose allows the creation of rich natural user interfaces in which interaction takes place through means of gestures and pointing.

Research and Development LUSTlab NL
Website: Kinect Research

Res Sapiens

The Res Sapiens project merges the digital world with the physical. It connects them seamlessly, treating both entities equally. It asks questions not only to us, but also to itself. Res Sapiens refers to thinking physical objects, from products to architecture, that surpass their visual representation and display their meaning, role and status in society. The continuous stream of (public) digital data and information form the energy on which the Res Sapiens can live. It builds the oil fields of the future, where an ever growing digital heritage increases more understanding and knowledge and, most importantly, creates a stronger collective consciousness.

With our limited perceptual capabilities we can only surf on the surface of the Digital Information Bubble. Lamp001/1 is a visualization of a living internet organism, and moreover it attempts to fuse human and machine senses and build on finding answers of how it could help us.

Lamp001/1 is the first Res Sapiens of its kind. It is both a parasite and a paradox, an identical clone and a unique individual. It thrives on information, collecting and conveying data in seamless communication with others while continuously learning from its surrounding.

You can begin a direct conversation (tweet @ressapiens), interacting one on one but also observe as your interaction lingers, instigating new conversations and new streams of information.

In collaboration with Pieke Bergmans

Exhibited at Salone del Mobile - Milan - 2011

Good Vibrations

According to FIFA, the history of games revolving around the kicking of a ball go back to the third centuries BC in China. At the turn of the 21st century football is played by over 250 million players in over 200 countries making it the world's most popular sport. While most players are just having fun, sometimes football seems to be to much about money, winning and rivalry. LUSTlab's goal to connect the physical world to the digital lead to the development of an interactive football, which on one hand encourages playfulness and on the other hand provides new insights in ball movements.

Things like the speed of a ball go when you kick it, how does it rotate and accelerate, can a player keepy uppy 50 times in a row; these are more
parameters you can measure when placing sensors inside of the ball. These sensors react to movement. Each kick, turn, bounce is registered and transmitted wirelessly to a computer or smart phone.

All this measured information can be used to generate visualisations which can be shown in real-time on screen. These visualisations can also be used for analysis and later to archive all the played games.

To demonstrate the possibilities of this technology LUSTlab developed an interactive football for the art project 'Terreinwinst' for the Amsterdam football club ASV Arsenal. The movements made with the football are linked to sounds that enhance the original atmosphere. For the art project, these sounds were sourced from well known movie soundtracks. The samples were played through quadrophonic speakers arranged on each corner of the field. Because of the rapid way the game is played, every kick and bounce turns the game into a unique soundscape and playing becomes a whole new experience.

This new technology will bring football back to the core of the game: hitting the ball and the effect it has on the game. The next step will be developing the technology and exploring the data it delivers. This can be with a focus on stimulating the game from a leisure point of view but also integrating the technology into training sessions, both professional and amateur.

Project (partly) supported by A.S.V. Arsenal, Amsterdam NL

Demonstrated @ Arsenal in March 2011, next demonstration on September 10, 2011

Urban Echo

Now that we are familiar with being connected digitally, the physicality of our interactions becomes important again. The globalised communication systems we use everyday exist on a level above our tangible surroundings.

Urban Echo brings some of this communication back to real locations, connecting public places and therefore people, cities and cultures. It extends space beyond our once concrete parameters. Webcams allow you to see into another space, mirrors allow you to see your own space. Using billboard screens and cameras, Urban Echo creates a hybrid of these two things, allowing not only see more
another city but maybe see yourself transported into another city or culture. A mid point between transparency and reflection, introspection and extrospection.

Placed in public areas, the screens have a variety of modes. Sometimes they create a recursive loop allowing interaction between people in multiple cities and sometimes they are just a window to another place, that might intrigue a passer by. They can connect regardless of distance, folding locations together and rearranging our perspective of public space.

IOM (Interactive Improvising Interdisciplinary Orchestra Machine)

IOM is a collaboration with sound studio LOOS that attempts to readdress how we control sound, subverting established links between image and music. In this first incarnation of IOM, it was an instrument, engaging in a performance with a live musician at the Muziekgebouw aan 't IJ in Amsterdam.

In an attempt to transcend the often passive relationship between sound and visual, our aim was to make a dynamic interaction, something we had influence over but could not more
Inspired by Johaness Itten's colour theories, we used parameters from a camera, like dominant hue, brightness etc., as the input for IOM. These values were translated into musical parameters, generating sounds, changing pitch and volume. The human performer could then take part in a conversation with their unusual fellow musician.

The camera parameters also generated a dynamic visualisation which had an effect on the performance, as the colours and movements fed back into the IOM. The integration of improvisation and randomisation, human and machine, sound and visual created a unique sound experience, where no-one had authority over the resulting performance.

Project in collaboration with Studio LOOS, Den Haag, NL

Demonstrated at Muziekgebouw aan 't IJ Amsterdam, Dec 2010

Next demonstration t.b.c.

Rollercoaster, The Image in the 21st Century

The 'live magazine' Rollercoaster offers an interpretation of the 21st century in images, and will be open to the public from 29 April - 2 September. Guest curator Joost Zwagerman is placing icons of visual art alongside icons from the news. He has asked 100 prominent figures from the Netherlands to share their iconic image of the past more

In the short story The Aleph by Borges, the narrator talks about 'the Aleph' a point in space, no bigger than a dot, in which all points in space converge. Let's say the ultimate recursive jump-cut, encapsulated in a metaphorical typographic symbol, the period: the simultaneous 'end' and 'beginning' of time and space.

Towards the end of the story, the narrator is able to view 'the Aleph', and it is in this tragic moment of revelation that the narrator takes on the role of the Chomskian 'S' and discovers its failings, as predicted by Deleuze and Guatarri, for the narrator states that language, being a set of symbols shared by speakers with a common history, fail to enable him to describe what his eyes sees.

That is, an entity of limitless scope and infinite meaning.

Website: Rollercoaster

Rollercoaster, The Image in the 21st Century exhibition at MOTI, Breda NL.
29 April – 2 September 2012


The tablet computer promises to be more than the missing link between printed and digital media. It is a platform on its own where design, interaction and content need to be redefined. TIJD/SCHRIFT (Tijdschrift is Dutch for 'magazine', tijd means 'time') does not aim to create another digitized version of a printed magazine. Instead, it tries to transform the way people read magazines. This inevitable transformation, which is already in progress, requires research and experiment. TIJD/SCHRIFT acknowledges all elements of the traditional magazine and tries to offer a solid digital alternative. The project approaches more new medium from the bottom up and suggests innovative concepts for utilizing its full potential. It looks beyond hyping new technology, and relates to new media in a mature and progressive way. TIJD/SCHRIFT aims to give sustainable momentum to journalism, seen through the eyes of its designers. It is a prelude to a new era, in which entertainment, news, information and opinion more than ever promote personal well-being and progress by means of mass-communication.

TIJD/SCHRIFT leads to visual and textual research where the future magazine will be redefined by exploring the substantial capabilities of the tablet computer. A new model for content management and several interactive examples will accompany the results of this research.

LUSTlab received financial support under the Dutch Temporary arrangement for Press innovation and proposed a research project on the (digital) future of the magazine.


Design & Democracy is an interdisciplinary research project initiated by Anke Coumans and Stichting Visueel Debat (Foundation for Visual Debate).
Four designers and artists from different disciplines research the role of image and visual communication in politics and how this infuences the public political debate. The research produces an analysis on the current state of the relation between image in politics and the process of democracy. Part of the research is the redefinement of social concepts like politics, citizenship, the masses, public space, dialogue, immigrant, but also on the practice of design itself: image, communication from one to all, the social role of art and activism. LUSTlab is one of the four participants in this research and chooses its own point of view, the fasciniation and possibilities with and by new media. The results of our part of the research will be published here later this year.


LUSTlab was founded by LUST in 2010. LUST works in a broad spectrum of media including traditional printwork and book design, abstract cartography and data-visualisations, new media and interactive installations, and architectural graphics. LUST considers design as a process: each design evolving from a concept as a result of extensive research (a design methodology which has been described as process-based or generative-systems based design).

The methodology is used by LUSTlab to transform and materialise its research and conceptual idea's into usable, useful and integratable products for everyday life, now and in the near future. More than just Research & Development, LUSTlab goes further by observing, inventing and producing in several disciplines. Information design more
industrial design, technology meets emotions, hardware and software meet the objects that surround us. According to LUSTlab the future of the digital age is not in devices or technological objects, but rather in a network of nodes and a seemless integration with the physical world.

Finally, our third entity is the LUSTlab Foundation, a platform where knowledge, issues and ideologies can be shared.